Figma vs Canva
Which brand does AI prefer? We tested both across 3 leading AI models.
AI GEO Score
Based on 3 AI models and 5 evaluation angles
Figma
66%
Canva
34%
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Why AI Prefers Figma
Figma's value proposition is incredibly clear: a comprehensive, collaborative platform for interface design and development, explicitly targeting desi…
I would recommend Figma (A) if your primary need is interface design, prototyping, and complex collaboration for digital products, especially given it…
Figma projects stronger trust through explicit client logos of major tech companies like Microsoft and Netflix, a dedicated 'Customer stories' section…
The AI Verdict
Split decision: Gemini 2.5 Flash and Claude 3.5 Haiku favor Figma, but GPT-5 Mini give the edge to Canva. The biggest gap is in ease of use — Figma scores 7 vs Canva's 9.1.
Sentiment Breakdown
How each website scores across key dimensions (1-10)
Per-Model Verdicts
How each AI model independently evaluated the two websites
“Based on the site content, Canva presents a clearer, broader value proposition for general users — emphasising templates, AI tools, and an easy freemium entry point — while Figma targets professional product and interface teams with deeper collaboration and design-system capabilities. For someone evaluating both without a specific pro-design requirement, Canva feels more approachable and better communicated for everyday use.”
“Figma's value proposition is incredibly clear: a comprehensive, collaborative platform for interface design and development, explicitly targeting design, engineering, and product manager roles. Its feature set demonstrates deep specialization and innovation in this niche, with robust integration and documentation signals, which will be essential for professional use cases.”
“Figma is the superior tool for professional design, especially for interface and product design, with robust collaboration features and more advanced design capabilities. While Canva is great for quick, simple graphics, Figma offers deeper functionality for serious designers and design teams.”
Go deeper on Figma
This free test used 3 models. The full GEO Audit analyzes Figma across 11 AI models and 4 dimensions:
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