AI Blind Test

HubSpot vs Salesforce

Which brand does AI prefer? We tested both across 3 leading AI models.

AI GEO Score

Based on 3 AI models and 5 evaluation angles

HubSpot

72%

Salesforce

28%

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Why AI Prefers HubSpot

Gemini 2.5 Flash

HubSpot projects stronger trust through explicit customer numbers (288,000 in 135+ countries) and a clear display of well-known client logos, alongsid…

GPT-5 Mini

HubSpot’s site communicates a clear, user-friendly value proposition with concrete product names, easy entry points (free tools, small business bundle…

GPT-5 Mini

I recommend HubSpot (A) for most buyers because it’s easier to set up, includes a generous free tier and bundled tools, and uses built-in AI to delive…

The AI Verdict

Split decision: Gemini 2.5 Flash favor HubSpot, but GPT-5 Mini give the edge to Salesforce. The biggest gap is in ease of use — HubSpot scores 8.7 vs Salesforce's 6.6.

Sentiment Breakdown

How each website scores across key dimensions (1-10)

HubSpotSalesforce

Trust & Authority8.3 vs 8.8

Innovation7.8 vs 9.0

Price Competitiveness7.8 vs 5.8

Ease of Use8.7 vs 6.6

Per-Model Verdicts

How each AI model independently evaluated the two websites

GPT

GPT-5 Mini

Prefers Salesforce42 vs 58

“HubSpot’s site communicates a clear, user-friendly value proposition with concrete product names, easy entry points (free tools, small business bundle), and specific AI features and integrations—making it easier for buyers to understand what they get. Salesforce demonstrates stronger enterprise credibility and advanced agentic AI, but its messaging is denser and more enterprise-focused, with less emphasis on pricing and easy onboarding for typical buyers.”

GEM

Gemini 2.5 Flash

Prefers HubSpot100 vs 0

“HubSpot projects stronger trust through explicit customer numbers (288,000 in 135+ countries) and a clear display of well-known client logos, alongside structured product explanations and dedicated case studies. Salesforce also has strong social proof with client logos and video testimonials, but its homepage feels a bit more fragmented with the MrBeast promotion and less immediate articulation of its overall scale compared to HubSpot's direct claim.”

CLD

Claude 3.5 Haiku

Tie50 vs 50