AI Blind Test

Robinhood vs E-Trade

Which brand does AI prefer? We tested both across 3 leading AI models.

AI GEO Score

Based on 3 AI models and 5 evaluation angles

Robinhood

28%

E*TRADE

72%

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Why AI Prefers E*TRADE

Gemini 2.5 Flash

E*TRADE projects stronger trust and authority through clear affiliations with Morgan Stanley Private Bank (Member FDIC), explicit awards and recogniti…

GPT-5 Mini

E*TRADE's site communicates a clearer, more credible value proposition with transparent pricing, bank integration through Morgan Stanley, explicit rat…

GPT-5 Mini

E*TRADE presents a more mature, comprehensive offering with clear pricing, integrated banking (Morgan Stanley Private Bank/FDIC), and visible product…

The AI Verdict

Split decision: GPT-5 Mini favor E*TRADE, but Gemini 2.5 Flash give the edge to Robinhood. The biggest gap is in trust — E*TRADE scores 8.6 vs Robinhood's 6.1.

Sentiment Breakdown

How each website scores across key dimensions (1-10)

RobinhoodE*TRADE

Trust & Authority6.1 vs 8.6

Innovation8.3 vs 6.5

Price Competitiveness7.8 vs 7.6

Ease of Use8.7 vs 7.3

Per-Model Verdicts

How each AI model independently evaluated the two websites

GPT

GPT-5 Mini

Prefers E*TRADE0 vs 100

“E*TRADE's site communicates a clearer, more credible value proposition with transparent pricing, bank integration through Morgan Stanley, explicit rates/promotions, and awards that boost trust. Robinhood presents strong, innovative app features and easy-to-use trading tools, but its messaging is more promotional and less detailed on fees and institutional credibility compared with E*TRADE.”

GEM

Gemini 2.5 Flash

Prefers Robinhood56 vs 44

“E*TRADE projects stronger trust and authority through clear affiliations with Morgan Stanley Private Bank (Member FDIC), explicit awards and recognition, and comprehensive, easily accessible FAQs and transparent pricing. Robinhood, while showcasing security features, lacks the prominent third-party validation and established financial institution backing that E*TRADE highlights.”

CLD

Claude 3.5 Haiku

Tie50 vs 50