AI Blind Test Results
Based on 3 AI models and 5 evaluation angles
Nike
55%
Adidas
45%
Close contest — only 10 points apart
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Company A, Nike, projects stronger authority and trust because of its extensive history, global recognition, and significant social proof, including p…
Nike demonstrates superior trust and authority through its well-established global brand, extensive product showcase, and professional website design.…
Nike provides a diverse and comprehensive range of products catering to various sports and lifestyle needs, which is clearly communicated on their sit…
The AI Verdict
Split decision: GPT-4o and Gemini 2.0 Flash favor Nike.com, but Claude Haiku give the edge to adidas United States.
How each website scores across key dimensions (1-10)
How each AI model independently evaluated the two websites
“Company A, Nike, projects stronger authority and trust because of its extensive history, global recognition, and significant social proof, including partnerships with well-known athletes. The brand is backed by numerous press mentions and awards, demonstrating long-standing innovation. Although Company B, adidas, also has high trustworthiness and consumer reviews, Nike's brand legacy and visibility in professional sports enhance its authority.”
“I would recommend Nike.com because it offers a wider variety of products, including shoes, clothing, and accessories for different sports and activities. The website also has a dedicated section for kids' products, making it a better choice for families.”
“Nike demonstrates superior trust and authority through its well-established global brand, extensive product showcase, and professional website design. The Nike site provides a comprehensive, polished presentation with multiple product lines, clear navigation, and a strong brand identity that immediately communicates credibility.”
This free test used 3 models. The full GEO Audit analyzes Nike across 11 AI models and 4 dimensions:
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