AI Blind Test

Nike vs Adidas

Which brand does AI prefer? We tested both across 3 leading AI models.

AI GEO Score

Based on 3 AI models and 5 evaluation angles

Nike.com

82%

adidas

18%

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Why AI Prefers Nike.com

Gemini 2.5 Flash

Nike's website projects a consistently high-performance, aspirational image through its concise, action-oriented language and prominent display of ath…

Gemini 2.5 Flash

Nike (Company A) projects stronger trust and authority due to its highly professional presentation, clear association with top-tier athletic achieveme…

GPT-5 Mini

Nike creates the stronger immediate impression — its heroic imagery, iconic 'Just Do It' voice, and product spotlights feel more aspirational and cult…

The AI Verdict

Nike.com takes the lead with 82% AI preference. The closest dimension is innovation, where both score similarly.

Sentiment Breakdown

How each website scores across key dimensions (1-10)

Nike.comadidas

Trust & Authority9.0 vs 8.4

Innovation8.7 vs 7.9

Price Competitiveness6.6 vs 7.0

Ease of Use7.9 vs 7.7

Per-Model Verdicts

How each AI model independently evaluated the two websites

GPT

GPT-5 Mini

Prefers Nike.com61 vs 39

“Nike creates the stronger immediate impression — its heroic imagery, iconic 'Just Do It' voice, and product spotlights feel more aspirational and culturally charged. adidas presents a clean, informative, and trustworthy experience but is slightly more utilitarian and less emotionally punchy compared with Nike's bold positioning.”

GEM

Gemini 2.5 Flash

Prefers Nike.com100 vs 0

“Nike's website projects a consistently high-performance, aspirational image through its concise, action-oriented language and prominent display of athlete achievements. Adidas, while also strong, has slightly more varied content, including blog posts about styling, which dilutes its core performance message just a little.”

CLD

Claude 3.5 Haiku

Tie50 vs 50