AI Blind Test

Squarespace vs Wix

Which brand does AI prefer? We tested both across 3 leading AI models.

AI GEO Score

Based on 3 AI models and 5 evaluation angles

Squarespace

91%

wix.com

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Why AI Prefers Squarespace

Gemini 2.5 Flash

Squarespace (A) projects stronger trust and authority due to its prominent display of concrete statistics like '14M+ Entrepreneurs Served' and '$36B+…

GPT-5 Mini

I recommend Squarespace — it gives you a more cohesive, design-first, all‑in‑one platform with polished templates, built-in commerce/booking/invoicing…

GPT-5 Mini

Squarespace presents a more polished, premium, design-forward brand—clean visuals, curated language and prestige signals (award mentions, usage/earnin…

The AI Verdict

Squarespace takes the lead with 91% AI preference. The biggest gap is in trust — Squarespace scores 8.6 vs wix.com's 7.4.

Sentiment Breakdown

How each website scores across key dimensions (1-10)

Squarespacewix.com

Trust & Authority8.6 vs 7.4

Innovation8.2 vs 8.4

Price Competitiveness6.5 vs 7.3

Ease of Use8.1 vs 8.1

Per-Model Verdicts

How each AI model independently evaluated the two websites

GPT

GPT-5 Mini

Prefers Squarespace82 vs 18

“I recommend Squarespace — it gives you a more cohesive, design-first, all‑in‑one platform with polished templates, built-in commerce/booking/invoicing tools, and AI guidance that gets a professional site live quickly without juggling lots of third‑party apps. Wix is excellent if you need pixel‑perfect control, a huge template/component library, or advanced app integrations, but it’s easier to overcomplicate and can become costlier as you add features.”

GEM

Gemini 2.5 Flash

Prefers Squarespace100 vs 0

“Squarespace (A) projects stronger trust and authority due to its prominent display of concrete statistics like '14M+ Entrepreneurs Served' and '$36B+ Earned by Entrepreneurs,' along with direct links to live customer websites as social proof. The mention of its AI builder being a 'TIME’s Best Inventions of 2025' also adds significant third-party validation which Wix lacks.”

CLD

Claude 3.5 Haiku

Tie50 vs 50