AI Blind Test

Calm vs Headspace

Which brand does AI prefer? We tested both across 3 leading AI models.

AI GEO Score

Based on 3 AI models and 5 evaluation angles

Calm

10%

Headspace

90%

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Why AI Prefers Headspace

Gemini 2.5 Flash

Headspace offers a broader and more innovative range of services, including AI companionship and online therapy that accepts insurance, which makes it…

Gemini 2.5 Flash

Headspace leverages corporate client logos and explicitly mentions '105M+ downloads' and '4,000 leading organizations choose Headspace', which are str…

GPT-5 Mini

I'd pick Headspace — it offers a broader library, an AI companion (Ebb) for on‑demand guidance, and integrated online therapy options, so it’s better…

The AI Verdict

Headspace takes the lead with 90% AI preference. The biggest gap is in innovation — Headspace scores 8.8 vs Calm's 6.8.

Sentiment Breakdown

How each website scores across key dimensions (1-10)

CalmHeadspace

Trust & Authority7.9 vs 8.8

Innovation6.8 vs 8.8

Price Competitiveness7.1 vs 7.0

Ease of Use7.9 vs 8.3

Per-Model Verdicts

How each AI model independently evaluated the two websites

GPT

GPT-5 Mini

Prefers Headspace0 vs 100

“I'd pick Headspace — it offers a broader library, an AI companion (Ebb) for on‑demand guidance, and integrated online therapy options, so it’s better if you want an all‑around mental health toolkit. Calm is excellent if your main goal is sleep (500+ Sleep Stories) or very affordable yearly access, but Headspace is stronger for varied needs and innovation.”

GEM

Gemini 2.5 Flash

Prefers Headspace19 vs 81

“Headspace offers a broader and more innovative range of services, including AI companionship and online therapy that accepts insurance, which makes it a more comprehensive mental health solution. Their messaging is clear and directly addresses various user needs, appealing to a wider audience seeking diverse mental health support beyond just meditation and sleep. Additionally, their emphasis on HSA/FSA eligibility and partnerships with over 4,000 organizations provides strong credibility and value.”

CLD

Claude 3.5 Haiku

Tie50 vs 50